Thursday, 26 March 2009

Sales Byte No 1 : “NOSE”

Do your proposals follow the NOSE principle?


  • Needs – reflecting your customer’s needs
  • Outcomes – highlighting the benefits that will accrue
  • Solution – your proposed solution; that addresses your customer’s needs and delivers the benefits
  • Evidence – the supporting collateral that demonstrates that you can provide the solution

If you have demonstrated that you understand the customer’s business and requirements, and that your solution addresses these; you stand a good chance of winning good, profitable business!

Rob Parker Associates Tender Services specialise in tenders and proposals.

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