Delivering Persuasive Presentations
Creating persuasive proposals will get you through to the next stage of the sales process; delivering persuasive presentations can win you the business! In order to deliver an effective presentation you need to:
- Create a first class presentation
- Deliver it well
We can help with both of these.
We will create the presentation together, and then we will rehearse the delivery until we are sure that it will convey what your business has to offer at its absolute best.
Sales Byte: “Death by PowerPoint”
We all know that a dull PowerPoint presentation can be a big turn-off for potential customers. But it sometimes amazingly easy to fall into the trap of delivering one. All you do is write down all the good things that you want to say about your company. Stick it on some slides with your company’s logo and in your company’s colours. Top and tail it for the customer. What could be easier …?
To avoid the trap you must consider two things:
- What you say
- How you say it
How you say it – this is, of course, a huge area to tackle, and far too much to even attempt to deal with here. One tip that might help, though; prepare your presentation as if you were delivering it without slides, and use the slides simply to support your key points.
What you say – these are some simple tactics that may help.
A) Start and end with what your customer wants:
- Start with a summary of what you understand your customer is looking for
- End by re-visiting this summary and show how you have addressed each point
B) Everything in between should address one (or more) of these points
… and don’t forget, tell them at the beginning how the presentation is structured, and tell them where you are as you go through it.
Sales Byte: “Presenting with Confidence”
If you have a presentation to make and you want to get your message across you must present with confidence! That is all well said and done, but how do you present with confidence if you don’t feel confident?
Confidence doesn’t just happen overnight, unless you are one of those unnaturally gifted types who happens to have been born a confident presenter. We lesser mortals have to work at it. My observation is that, rather than focus on trying to be confident, the effort should be concentrated on being, firstly, enthusiastic, and secondly, relaxed. As you build your enthusiasm for your topic you will find it all becomes easier – and hence you become more relaxed. As you work at these two aspects you will find that you become, lo and behold, more confident!
If making persuasive presentations is important to you and you don’t feel that you are a natural presenter my tip is to find every opportunity that you can to present. Work at being enthusiastic, work at being relaxed and watch your confidence build.